For years, analysts have said that the fashion industry, worth trillions of dollars, is in fact the industry with the most serious impact on the environment, second only to fossil fuel extraction.
Every year, Mother Nature is threatened by billions of tons of clothing ending up in landfills without decomposing, not to mention the wasteful use of precious resources and overproduction from fashion
(Photo: Shutterstock)
But profligacy doesn’t just come from the fuel extraction process and supply chain.
An attendee at the Paris Fashion Week show took a photo of the invitation.
It’s hard to believe that the images of waste in the fashion industry are glorified on social media sites while many brands are working tirelessly to improve their sustainable approaches to create a more sustainable environment.
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“All of these invitations are then abandoned and become huge piles of trash in landfills,” said Clara Jeon – co-founder of New York-based communications agency Chapter 2 Agency.
Each invitation in paper or cardboard form is meticulously printed and shows the unique creative style of each fashion house.
Although if you look at it from another perspective, the lack of printed tickets can lead to some unpredictable consequences, specifically an increase in the phenomenon of ticket counterfeiting, which damages the quality and revenue of a time program.
As of 2014, The World Count reported that 50% of waste produced by businesses is made up of paper, of which the main ingredient to create paper is woody trees.
The Stella McCartney brand’s promotional campaign aims to raise awareness about environmental protection issues.
However, businesses and operators are also gradually paying more attention to this issue and starting to choose the option of using electronic tickets to save costs and prevent wasteful actions.
Attendees of the Spring-Summer fashion show of the Vetements brand were given cookies instead of invitations.
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