Nowadays, as the quality of life is improved, many people are starting to choose to play appropriate sports for entertainment as well as exercise.
China is no exception to the international market trend as sports clothing items in these places are quite diverse in designs, colors, sizes, and materials, suitable for many different audiences.
A sports fashion store in Shanghai, China.
According to market research firm Euromonitor, sales of the sports fashion segment grew faster than luxury goods between 2012 and 2017, and brands “dominating” the market such as Nike and Adidas
Less than 10 years ago, when hiking in China’s mountains, most young Chinese female tourists chose high heels instead of active sneakers.
However, Chinese people have not yet been able to adapt to the sports fashion style like the West, where people choose healthy sneakers and sportswear that are convenient for moving to the office.
“People in China, especially in Beijing, always want to be different,” said Zoe Liu, co-founder of Particle Fever.
Trendy, comfortable designs that bring a dynamic and flexible appearance are factors that sports fashion brands focus on.
In order to awaken the thought that quality sports fashion brands only exist in the West, famous Chinese fashion brands are making efforts to change the perspective of consumers in this country of millions of people.
This showroom promises to become an attractive destination for tourists because of its outstanding characteristics compared to international competitors.
Instead of just displaying typical fashion products, the showroom is created in the style of an art gallery.
For the time being, the Chinese government is supporting the development of the sports model in China.
Meanwhile, influential stars are also actively promoting active and healthy sports fashion trends on social networking sites.
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See more:
5 major challenges the Chinese fashion market is facing.
Fashion application for renting branded goods – gold mine of China’s fashion industry.