Designer Jason Wu will `hit` the Chinese fashion market hard

Designer Jason Wu will `hit` the Chinese fashion market hard 2
Designer Jason Wu will `hit` the Chinese fashion market hard 2

Like many of his colleagues – Proenza Schouler, Rodarte, Alexander Wang, designer Jason Wu is among the generation of famous young designers.

After passing the company’s 10th anniversary last year, designer Jason Wu set out for himself a big plan to reset everything.

The doll collection launched by designer Jason Wu to celebrate the company’s 10th anniversary recreates the company’s designs and is sold for 225 USD.

Last September, Jason Wu took a break after two fashion seasons, starting with the announcement of 16 product models in a special collection without the participation of runway models.

Designer Jason Wu will `hit` the Chinese fashion market hard

Gray Jason Wu Collection (Photo: Gray Jason Wu)

Jason Wu’s next move will be to open his first store in Shanghai next year.

When asked what inspired him to create such positive plans, designer Jason Wu shared that everything happened around him and made him reflect and re-evaluate.

Designer Jason Wu will `hit` the Chinese fashion market hard

Six months ago, Paula Sutter, former president of Diane von Furstenberg, became a consultant to Jason Wu.

Designer Jason Wu credits Paula Sutter with coming up with his next developments, sharing: “I have known Sutter for many years.

In just the past three years, with the help of InterLuxe, Jason Wu has been able to streamline operations and form a stronger structure for the brand.

Designer Jason Wu will `hit` the Chinese fashion market hard

The Jason Wu collection will focus heavily on craftsmanship.

Designer Jason Wu will `hit` the Chinese fashion market hard

Fashion news

Lanvin announces designer Bouchra Jarrar as its new Creative Director

90% of Jason Wu’s design collection is in New York City.

China is an important market for designer Jason Wu in many aspects.

Designer Jason Wu will `hit` the Chinese fashion market hard

Jason Wu said he intends to further enhance the Chinese brand, regionally and worldwide.

In addition to taking care of the store, he plans to enhance his personal reputation by participating in television projects.

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