Recently, the new Burberry brand creative director, Riccardo Tisci, revealed on the social network Instagram a new logo and monogram pattern designed by Peter Saville with three tones of red, honey yellow and white.
It is known that Peter Saville only spent 4 weeks to complete this historic change.
Fashion news
The Burberry brand changed its launch strategy under Ricarrdo Tisci
This event marked a milestone of 20 years since the Burberry brand changed its logo in 1999 designed by Fabien Baron.
The new pattern comes in three tones of red, honey yellow and white, which are the colors of the traditional plaid pattern.
These new symbols were inspired by Riccardo Tisci’s visit to the Burberry brand archives, where he found the 1908 logo and sketches by Thomas Burberry.
Burberry brand creative director said: “Peter Saviller is one of the biggest design geniuses working today.
In 1908, the logo of the Burberry brand was an image of a knight in armor riding a horse and holding a flag with the word Prosum (forward) and the fashion house’s name.
In 1999, the logo changed the brand name `Burberry’s` to `Burberry`.
Graphic designer Peter Saviller is famous for his many Factory Records cover artworks.
“I was delighted to be invited to collaborate on recreating a new visual language for one of the world’s oldest fashion brands.
Logo design and monogram pattern of the Burberry brand as a symbol of high fashion.
Since taking office in March until now, Riccardo Tisci has made statements about changing the business direction of the Burberry brand.
Riccardo Tisci’s historic change opened a series of further actions to renew the Burberry brand that he had previously announced.
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