In February, the Coach brand launched a limited collection of designer handbags called the Dreamer.
Coach is one of the major brands today that focuses on providing convenient online shopping services.
Andrea Shaw Resnick – spokesperson for the Tapestry brand (owner of Coach) shared: `We have used social networking platforms to optimize outreach, helping to increase customer awareness of the launch.
At a time when traditional forms of shopping are having difficulty attracting customers, Coach is one of the pioneering brands in omitting the form of displaying products in busy shopping centers.
Sneaker giant Adidas has two apps specifically created to help fans pre-order limited edition shoes that are not yet sold in stores.
Meanwhile, watch brand Fossil trusts young Hollywood stars to help promote the brand’s image and products closer to Millennials and Generation Z. Rising young star Yara Shahidi of the series
A majestic Nike concept store (photo: Highsnobiety)
Mia Booker is one of the customers who loves shopping online from genuine websites.
Sephora is a retail chain of stores that supplies many beauty and cosmetic products from many famous brands in the world.
Mia Booker is just one representative among many customers who favor online shopping, through electronic devices and utility applications.
Convenient to connect with customers
Instagram’s innovation late last year was a spectacular turning point, making online shopping more popular than ever.
Photos that are carefully invested in concept, layout and graphics become the sharpest and most effective tool to attract customer attention.
The shop now button updated on Instagram has changed the online shopping game for brands.
Thanks to this new Instagram support feature, fashion brands can trade directly with their customers through the company’s official website.
Farfetch or Net-a-porter are both multi-brand sales websites.
`Since the online sales feature was updated on Instagram, we have seen rapid adaptation from consumers and businesses in the US,` shared Susan Rose – Instagram’s marketing director.
The Fossil brand, whose business grew by up to 20% thanks to mediums like Facebook and Instagram, feels extremely positive about this transition.
Looking for young loyal customers
Modern society is gradually seeing the rise of the young Millennials and Generation Z generations.
Modern society is gradually witnessing the rise of generation Y (Millennials) and generation Z. (photo: Growth Business)
Handbag accessory brand Brahmin seems to have found a way to reach young customers, with the appearance of its products being vibrant, youthful color palettes.
Realizing this, big retail corporations began to establish their own brands, selling products on display in their own shopping centers to introduce the trend and ensure
Target’s collection in collaboration with designer Victoria Beckham.
Invested strategies, however, are not easy to convince customers like Mia Booker mentioned above.
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